3

This isn’t just a campaign.
It’s a reflection of real life.
The quiet joy of a family making dinner together.
The dignity of a mum providing a full meal with what she has.
Good Food doesn’t just feed families 
It empowers them to make good days, every day.

4

The Story

5

 • Morning spills through the window.
 • Mum and son in the kitchen. Laughter.
 • Flour in the air. A little hand reaches into a box of fresh ingredients.
 • Crack. Stir. Taste. A mess that means love.
 • Plates hit the table. Dinner is served. Smiles all around.
 • No fuss. Just life. Just care.
 • Cut to wide. A supermarket aisle.
 • Mum and son glide past shelves.
 • A basket fills with colour.
 • The Lighthouse Care logo glows softly in the background.
 • Overlay: “Good Food’s $25 Basket. Available now.”

length 30 seconds

6

Tone.

Light-hearted. Honest. Intimate.

7

Palette.

Natural, warm tones , early morning light, kitchen whites, vibrant food colours.

8

Pace.

Calm and observational, moments are allowed to breathe.

9

Outputs + Formats

All formats captured for maximum flexibility:

 • 🎞️ 1 x 30s Hero (16:9)
 • 📱 2 x 15s Cutdowns (9:16, TikTok & Reels)

10

what can you use this for?

 • Instagram Reels: punchy, warm visuals.
 • TikTok: light-hearted emotional cutdown.
 • YouTube & Meta: 30s hero to anchor campaign.
 • Still assets for in-feed, email, website banners.

11

Locations 

- Supermarket 
- House/Kitchen

Crew size 

DOP/DIRECTOR: 1 (Brad) 
CLIENT: 2 (Josh & Rochelle)
Lighting Guy: 1 
Camera Assistant: 1 
Art Department: 1 
TALENT: 2-6 (Mum,Son, workers @ lighthouse supermarket )

12

Production

1 x shoot day

pre-prod

1 x Location Scout Day
(A collaborative on-site recce with DOP and client)

This is our chance to lock in the perfect kitchen and key shooting environments, finalise technical details, and iron out logistics ahead of time. With both the DOP and client present, we ensure creative alignment and practical clarity.

An essential step to ensure an efficient, stress-free shoot day.

post prod

3 x days of editing 
(Editing, Color grading, Outputs)

13

Production timeline

The timeline shows how long each stage will take from planning to final delivery. Keeping everything clear, efficient, and on track.

14

This concept works for Good Food because it taps into something deeply human. The everyday moments that matter.

By grounding the story in a relatable, emotional scene between a mum and her child, it brings genuine warmth and authenticity to the brand.

The $25 basket isn’t just featured in the story, it becomes part of the story itself. It’s not about selling a product, it’s about showing how something simple can support real life, real families.

For parents, carers, and everyday Australians, it positions good food not just as affordable, but as something that adds meaning to their day.

To wrap up...

15

Budget 

$7,947.00 AUD (incl. GST)

 • 1-day shoot
 • Small crew
(Director/DP + Cam Assistant, Art Dept, Gaffer )
 • 1 x kitchen location
 • 1 x supermarket shot
 • Basic edit + 2 cutdowns (16:9 and 9:16)
 • Ideal for grassroots storytelling with charm and realism

16

Let’s build something beautiful.